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Lawrence Najjar, Ph.D.

Interaction design expert

With nearly 25 years of experience, Dr. Najjar specializes in user interaction analysis and design. He uses an iterative user interface design approach and is expert in persona development and conducting meaningful user and stakeholder interviews.

 

Dr. Najjar leverages this expertise along with adeptness for user feedback sessions, usability evaluations, design specifications and accessibility to help numerous global organizations. His industry expertise spans consumer good manufacturers, eCommerce, financial services, pharmaceutical, retail and software.

Dr. Najjar’s experience includes:

  • Clinical trials data portal for Abbott Laboratories
  • Employee portal and employee directory for Campbell Soup Company
  • Portfolio manager desktop for Citigroup
  • Co-designed Home Depot’s first online store
  • Reorganized NASCAR.com
  • Helped design the U.S. air traffic controller user interface
  • Developed parts order extranet for GE Power Systems customers.

A prolific author, Dr. Najjar has published over 50 professional papers and 24 invention disclosures in the fields of user interface design, rapid prototyping and multimedia information and learning. Additionally, he served on the editorial board for the "Handbook of Human Factors in Web Design" and published a chapter on eCommerce user interface design. Dr. Najjar has given dozens of presentations at professional society meetings, industry lunches and academic classrooms. At a recent HCI International conference, he presented a paper on accessible Java application user interface design guidelines.

Dr. Najjar holds a MS and Ph.D. in Psychology with specializations in Engineering Psychology from the Georgia Institute of Technology. He earned a Bachelor of Arts in Psychology from the College of the Holy Cross in Worcester, Massachusetts.