TandemSEVEN

A firm believer in the power of design as a strategic tool to support decision making, Hala has innovated numerous services, software products and applications across many channels and industries. She collaborates with clients to drive next generation solutions using design thinking and user-centered methodologies. Typical results are measurable, positive impacts on the business.

Hala is a passionate advocate for the value of design in solving problems and takes a humanistic multi-disciplinary approach to creating experiences that fit into people’s lives. Having lived and worked in Lebanon and the US, her work displays awareness towards the interplay between design and culture.

Hala’s work and design approach has been featured at design conferences around the country. Her recent paper on cross-cultural user experience design appeared in the Usability Professionals' Association’s magazine User Experience.

Her impressive client list includes Energizer, GE Energy, Harpo, Northwestern Mutual Financial Network, Oldsmobile, OptionsXpress, P&G, Progressive Insurance, Ralston Purina, RandMcnally, Sears and Vidal Sassoon.

Hala taught experience design at The School of the Art Institute of Chicago, a curriculum she developed and introduced. She received her BFA in Graphic Design from the American University of Beirut and her MFA in Visual Communication from the Art Institute of Chicago. She is fluent in Arabic, English and French.