About Ezra Schwartz

Ezra has over sixteen years of experience with complex B2B and B2C digital-transformation projects, providing Experience leadership to clients ranging from Fortune 100 to successful startups.

Mapping the Patient Journey: A Case Study

By Ezra Schwartz Many healthcare organizations today are focusing on understanding the patient journey, as they operate in a competitive landscape that is driven by Meaningful Use policies and regulations that focus on demonstrating effective use of technology to improve patient care, satisfaction and experience. At the same time, the inherent fragmentation of care, [...]

Employ A Holistic Approach to Journey Mapping For a Better Customer Experience

by Ezra Schwartz Customer journey mapping techniques are all the rage these days and separating hype from substance can be difficult. This is especially relevant when you want to establish a program of lasting impact, which naturally requires the cooperation of multiple stakeholders across the organization. Over time, a successful customer relationship leads to the [...]

Prototyping Essentials with Axure – new book available

I’m excited to announce the release of my new book, Prototyping Essentials with Axure, now available on Amazon.com. Co-written with Ezra Schwartz, this book and ebook is a comprehensive strategy and planning guide for the production of world-class UX artifacts such as annotated wireframes, immersive prototypes, and detailed documentation. Designing the user experience has never [...]