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Convincing Other Departments to Work with Personas

Karl Steiner, Ph.D. May 10, 2012

We recently held a webinar on How to Create Applications that Engage and Delight Users: Persona Tools and Processes that Fuel New Product Success. We received some great questions from our attendees during the event. This post shares the answer to … Continue reading

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Benefits of Using Personas and User Profiles Together

Karl Steiner, Ph.D. Feb 01, 2012

User profiles and personas are similar in that they both provide information about your user population that can be used to design better applications. As I described in my last post (Why User Research and Personas are Critical When Designing … Continue reading

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Why User Research & Personas are Critical When Developing Business Apps

Karl Steiner, Ph.D. Sep 20, 2011

It is widely known that persona development, which seeks to zero-in on “customer” behavior and characteristics, has greatly enhanced marketing and merchandizing strategy in the consumer retail space. By creating a concise set of customer descriptions that embody the major … Continue reading

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Two Critical Considerations Before Building a Prototype

Kal Kalotai Sep 07, 2011

A successful prototype requires proper planning and validation. Before building a prototype companies should consider the following: Factor time and resources for the prototype into the project plan. Developing a prototype will add time for both developers and designers, and … Continue reading

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How Liferay Supports & Integrates with RIA Technologies

TandemSeven Experts Aug 26, 2011

Technology supporting RIAs has been around for several years and numerous frameworks exist to support them. Some of the more prevalent platforms are listed below: jQuery – A popular JavaScript framework that provides rich support for creating client side browser … Continue reading

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