The TandemSeven Blog is a forum for our thought leaders to share their insights and experience with you.

5 Strategies for Building on Journey Mapping Success

By Andrew Foley You have finally done it! You have gotten your first Journey Maps front and center into the discussion of how to interpret the customer experience and really drive [...]

Using Design Concepting for Developing Customer Experience Innovations

By Ken McDowell Consider that for nearly every business today, "Digital" is not just an important communication channel from the organization to customers, but rather something that is at the [...]

Creating and Establishing a Design System for Your Enterprise

By Jeff Tudor In the first blog of this series, “How to Make a Design System Work for Your Enterprise”, we introduced the concept of an enterprise-wide design system and [...]

How to Make a Design System Work for Your Enterprise

By Jeff Tudor As companies shift from a project-specific mentality to a more cohesive customer experience view when it comes to their digital product offerings, design systems are playing a [...]

Performance Comparison: Java vs Node

By John Jenson If you spend much time searching the web to figure out whether Java or Node is faster, you will find plenty of people claiming that Node is faster, [...]

Selecting a JavaScript Framework? Start With the Business Considerations

By Dean Jennings The number of available JavaScript frameworks and libraries seems to increase almost daily. Each promises to address the most pressing issues facing developers in building the highly [...]

Node: A Compelling Choice for Java Developers

By John Jenson If your development background is anything like mine, then you probably think writing server side code in JavaScript is a terrible idea. JavaScript likely seems like an [...]

Why the Customer Journey is Your New Marketing Funnel

By Gary DeAsi Over the course of the past ten years or so, marketers’ focus has slid further and further down the marketing funnel and across the customer [...]

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