Blog

The TandemSeven Blog is a forum for our thought leaders to share their insights and experience with you.

Survey: How Your Customer Experience Program Stacks Up

By The TandemSeven Experts Last year, Gartner reached out to 189 executive leaders and asked how they measured the success of their customer experience program. 107 of those respondents chose [...]

6 Ways to Make Sure Your Journey Maps Improve Customer Experience

by The TandemSeven Experts Like any insights-driven communication tool, a journey map is only as good as the change it drives. You may have already done the work to set [...]

5 Signs You’re Creating Personas That Won’t Be Effective

By Katrina Berlin Benco Personas are a popular digital design asset, but creating personas that aren't effective can lead to customer and user experiences that are disconnected, broken, or incomplete. [...]

How to Build a UX Team That Can Achieve Your Digital Strategy

By Mark Di Sciullo Design-driven companies have outperformed S&P 500 companies by over 219% over 10 years, according to the Design Value Index Study. A user experience practice should be [...]

How to Migrate Google Web Toolkit Applications

By Mundi Morgado, Damien Scott, and Edward Han Google Web Toolkit applications are dinosaurs in today’s instant, responsive world. Google Web Toolkit, or GWT, is an open source toolkit that allows [...]

Set Up Your Customer Journey Mapping Project for Success

By The TandemSeven Team Successful customer journey mapping projects don’t just happen by accident. They require careful planning and cross-functional collaboration and management. Many companies make decisions within functional or [...]

Using the Voice of the Employee to Transform CX

A Guest Post By Annette Franz of CX Journey Fact: Without your employees, you have no customer experience. The linkage between employee experience and customer experience has been proven. It's [...]

Effective Customer Journey Maps [Infographic]

By Katrina Berlin Benco As businesses grapple with how to deliver a spectacular customer experience, customer journey maps have become must-have items. Journey maps are a way to instantly arm [...]

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