Blog

The TandemSeven Blog is a forum for our thought leaders to share their insights and experience with you.

5 Signs You’re Creating Personas That Won’t Be Effective

By Katrina Berlin Benco Personas are a popular digital design asset, but creating personas that aren't effective can lead to customer and user experiences that are disconnected, broken, or incomplete. [...]

How to Build a UX Team That Can Achieve Your Digital Strategy

By Mark Di Sciullo Design-driven companies have outperformed S&P 500 companies by over 219% over 10 years, according to the Design Value Index Study. A user experience practice should be [...]

How to Migrate Google Web Toolkit Applications

By Mundi Morgado, Damien Scott, and Edward Han Google Web Toolkit applications are dinosaurs in today’s instant, responsive world. Google Web Toolkit, or GWT, is an open source toolkit that allows [...]

Set Up Your Customer Journey Mapping Project for Success

By Steve Offsey Successful customer journey mapping projects don’t just happen by accident. They require careful planning and cross-functional collaboration and management. Many companies make decisions within functional or organizational [...]

Using the Voice of the Employee to Transform CX

A Guest Post By Annette Franz of CX Journey Fact: Without your employees, you have no customer experience. The linkage between employee experience and customer experience has been proven. It's [...]

Effective Customer Journey Maps [Infographic]

By Katrina Berlin Benco As businesses grapple with how to deliver a spectacular customer experience, customer journey maps have become must-have items. Journey maps are a way to instantly arm [...]

7 Steps to an Effective Current-State Customer Journey Mapping Process

By David Clark New research claims that 84% of organizations are now embracing a customer-centric experience model. Meanwhile, journey mapping is on the rise among successful companies who want to [...]

How to Build a Customer Journey Map that Works

By Steve Offsey If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search may have left [...]

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