TandemSeven

MISSION: Create a public website for a broad range of businesses & institutions to portray the full breath of offering while providing simple and streamlined content & navigation—optimized for the latest browsers, tablet and mobile devices.

CHALLENGE
Bank of America Merrill Lynch needed to redesign its public website for businesses and institutions to reflect the brands and assets of the recently combined entity. The design would have to portray the bank’s full breadth of offering while providing simple and streamlined content and navigation—all optimized for the latest browsers, tablet and mobile devices. The site also needed to reinforce the bank's multi-pronged value proposition with their differentiation as thought leaders and specialists with deep industry focus, across global markets.

SOLUTION
Bank of America Merrill Lynch partnered with TandemSeven to redesign the public Web site that serves a huge range of businesses and institutions (www.bankofamerica.com/b2b). The site is recognized by Interactive Media Awards in the Outstanding Achievement category. An excellent example of the intersection of superior user experience and functionality, the site provides a compelling, relevant web experience for site visitors while providing easy access to the bank's products & services and thought leadership. Enhanced design features include:

• Prominent calls-to-action for each visitor type
• Site-wide access to products and services
• Industry-focused views
• Consistent promotion of related products
• Flyover panels to preview content
• "Share" functionality integrated with social networks
• Integration of rich media.

Additionally, expertise, deals and awards and achievements are distributed across the site within context and are centrally housed in catalogs. The hero area provides visually compelling promotions and other features on rotation while synchronizing with marketing campaigns and overall branding. The new site ultimately encourages visitors to "unlock opportunities" and achieve "return on relationship" with Bank of America Merrill Lynch.