TandemSEVEN

About Hasbro, Inc.
Hasbro is one of the world's leading suppliers of children's toys. Founded in 1923, Hasbro's toys are recognized throughout the world. In the United States Hasbro toys and games, including Monopoly, Scrabble, Mr. Potato Head, Play-Doh and G.I. Joe, have become an integral part of our culture. Acquisitions of other leading toy companies, including The Milton Bradley Company and Tonka Corporation, have bolstered Hasbro's position as one of the world's largest toy companies.

The Challenge
As Hasbro's product lines and distribution channels continued to grow, the need to analyze sales information was extremely important. The company was outgrowing its legacy point-of-sales reporting system that was built with a tool set enabling only single-user access. Hasbro needed to transform this application using Web-based design to provide global, multi-company reporting. Additionally, scalability and security features were critical to expanding to a global "data mart."

The Solution
Hasbro selected TandemSeven based on two main factors: 1) the company's significant expertise in designing highly usable applications and portals, and 2) its hands-on experience with the SAP BW and BW Web-based tools.

The TandemSeven team used their own user-centered design methodology to work with the subject matter experts at Hasbro. Their unique role-based design approach and usability-driven design process brought together Hasbro's business users' needs and IT requirements in a comprehensive design for one of the company's most important business applications.

The Results
TandemSeven designed a highly effective user interface, providing internal Hasbro analysts, managers and executives with a valuable sales analysis application. In addition, the performance of the application met the highest standards possible on Hasbro's SAP Business Information Warehouse (BW) business intelligence platform.