TandemSEVEN

TandemSeven helps companies turn unmet user needs into business opportunities. Our experts conduct extensive market research and develop a comprehensive understanding of user behavior. By observing people in their actual working environments (listening to their needs and watching how they work in context), we gather invaluable information that enables us to understand and empathize with their needs. Then, we analyze behaviors and preferences and model appropriate new products and services.

TandemSeven transforms insights into business value. Our deep industry expertise and proven T7 Experience-Centered Methodology ensures user requirements are understood and built into next generation offerings. The results are world-class business applications and portals that transcend technology and offer experiences that enhance how people live, work and play.

Field Observations and Ethnographic Studies
Using techniques like contextual inquiries, field observations and ethnographic studies, TandemSeven's behavior-based research methods reveal what users actually do, not merely what they say they do. By observing users in context, we uncover unmet needs, preferences and attitudes. We analyze the raw information and uncover patterns to identify new directions and markets. Then we design products and services that users really want and need, enabling remarkable experiences and high business value.

Requirements Definition
Identifying business requirements prior to conducting user research and embarking on design or development is critical. TandemSeven identifies and validates requirements by interviewing key business and technical stakeholders. Next, we conduct business analyses that reveal target audience needs as well as confirm the project’s business goals and objectives. We define metrics of success for new portals or applications, specify use cases and develop a functionality inventory that can be readily prioritized.

Persona Development
TandemSeven leverages a solid foundation of user research and task analysis expertise to help companies develop a set of valuable personas for key applications. Our persona development techniques zero-in on ‘customer’ behavior and characteristics, helping maximize the adoption of business applications in highly competitive markets. Learn more about personas by downloading TandemSeven’s white paper, How Personas Drive the Design of Successful Business Applications.

Task Analysis and Design 
Complex applications and business processes require a thorough understanding of user processes and work flows, user behavior and unmet needs. Beyond persona development, task analysis provides a detailed breakdown of the goals and resources of the user performing the task. Working directly with users, TandemSeven develops a detailed model of their behavior, information needs and common problems. The model is used to design remarkable user experiences while minimizing up-front training, reducing errors and increasing efficiency.