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Persona modeling is an effective way to transform user research results into compelling visualizations of users in the form of profiles or personas. By ‘putting a face’ on the user of an application, personas engage the entire team—communicating characteristics of the user in a clear, compact way to development teams, business stakeholders and executive management.
When everyone can zero-in on user needs and behavior, the ultimate outcome is a better user experience that leads to higher adoption and market share.
TandemSeven leverages a solid foundation of user research and task analysis expertise to help companies develop a set of valuable personas for key applications. Our persona modeling techniques focus on ‘customer’ behavior and characteristics, helping maximize the adoption of business applications in highly competitive markets. Learn more about persona modeling by downloading TandemSeven’s white papers:
Contact us today to learn how TandemSeven can help you create personas that reveal your users' needs and behavior.
"Personas are living documents that require updating as frequently as customers' behaviors and technology use changes."
Personas Require Regular Updates
Forrester Research, Inc.
August 15, 2011
Watch TandemSeven's keynote presentation as seen at the Forrester Application Development & Delivery Forum