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TandemSeven Blog
TandemSeven Blog
Personas
Convincing Other Departments to Work with Personas
We recently held a webinar on How to Create Applications that Engage and Delight Users: Persona Tools and Processes that Fuel New Product Success. We received some great questions from our attendees during the event. This post shares the answer to … Continue reading
Benefits of Using Personas and User Profiles Together
User profiles and personas are similar in that they both provide information about your user population that can be used to design better applications. As I described in my last post (Why User Research and Personas are Critical When Designing … Continue reading
Why User Research & Personas are Critical When Developing Business Apps
It is widely known that persona development, which seeks to zero-in on “customer” behavior and characteristics, has greatly enhanced marketing and merchandizing strategy in the consumer retail space. By creating a concise set of customer descriptions that embody the major … Continue reading
Mobile Dev Vs Traditional Web Portal Dev Initiatives
Here are some thoughts on some of the differences in approach regarding mobile versus traditional web portal development initiatives: 1. Strategy. A company needs to carefully focus on the highest value usage scenarios while thinking through the mobile touch points … Continue reading
Creating a Culture of Customer Centricity
Customer experience suddenly is king. We hear it in the conferences and we hear it in the boardrooms–never has customer experience been so keenly on the minds of business leaders. Suddenly we see the rise of the CXO (chief experience … Continue reading
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