It is widely known that persona development, which seeks to zero-in on “customer” behavior and characteristics, has greatly enhanced marketing and merchandizing strategy in the consumer retail space. By creating a concise set of customer descriptions that embody the major … Continue reading
Technology supporting RIAs has been around for several years and numerous frameworks exist to support them. Some of the more prevalent platforms are listed below: jQuery – A popular JavaScript framework that provides rich support for creating client side browser … Continue reading
Can your Web platform easily support the types of rich interactions and Web user experiences that are expected by today's savvy users? Web 2.0 is an overused buzz term that can mean many different things. One common characteristic of a … Continue reading
Here is what is on my mind. Throughout my career I have worked with numerous institutional financial services firms. Over the past 6 months I’ve noticed some common themes and challenges in this space. A lot of action is taking … Continue reading
How do you show on paper something that is dynamic? This is the challenge faced when designing rich internet applications (RIA) or very complex applications with many business rules. TandemSeven has developed a technique which makes it easy to design … Continue reading