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Insights

White Papers

Look here frequently for white papers published by TandemSeven’s experts. Topics focus on current business and technology trends, and provide readers with insight and practical advice.

Behavioral Segmentation for Personas

David Clark, Paul Eisen, Karl Steiner

 

 

 

 

 

 

 




WHAT OUR CLIENTS ARE SAYING ...

"We knew we had usability problems, but we did not know how to put them down to make them actionable and solve our problems. TandemSeven's usability quick assessment gave us clear guidance of what we needed to do... I did not think it would have that much impact on changes to the product, but it became a guiding document which led to significant improvements to the user interface."

Mark Hadding, Global Director, e-Business
SIEMENS BUILDING TECHNOLOGIES

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