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TandemSeven is a proud sponsor and exhibitor of The UPA International 21st Annual Conference.
June 4-8, 2012
The M Resort
This conference is THE place for usability professionals, and attendees will have the opportunity to visit TandemSeven experts and demo our new Persona Modeler® software offering!
About the conference
UPA 2012 will explore all the opportunities usability professionals have to be leaders that shape not just human experiences, but also the business and technology world. Themes of influence, power, authority, and initiative will be prevalent as we develop strategies for encouraging Leadership in our field by:
The 2012 UPA conference program will provide inspiration and motivation through talks, events, and experiences to increase our attendees’ passion for leading the way. In addition, the conference aims to provide sessions to help build and grow leadership skills so that our attendees leave with both the desire and means to lead.
Check out more info on the conference site: http://www.usabilityprofessionals.org/conference/2012/
"Consumer expectations have changed dramatically as a result of emerging technologies, including mobility and social media. Now, in both consumer and business environments, users expect a great experience, and understanding their needs is critical when developing digital touch points. When organizations can easily produce and share research-driven personas and share them across the organization, key stakeholders, including product development, marketing and IT, can focus more effectively on customer and user needs, ultimately creating a great user experience while reducing development cycle time and rework.”
Research Vice President