TandemSeven is a proud sponsor of the Gartner Web Innovation Summit.
September 15-17, 2008
Hyatt Century Plaza
Los Angeles, CA
Join LeapFrog Enterprises and TandemSeven at Gartner's Web Innovation Summit for an engaging presentation:
LeapFrog Connects: Propelling Brand Differentiation with Unique Online Experiences
Tuesday, September 16
3:15 - 3:45 p.m.
Featured presenters
Jeff Grant, SVP, Marketing and Web, LeapFrog Enterprises
Frank Torbey, CEO, TandemSeven
Learn how LeapFrog Enterprises is increasing sales via a Web ecosystem that connects next-generation educational gaming products with an interactive online hub. The presenters will share how LeapFrog realized its strategic vision of the “Learning Path”: allowing parents to “see” their children’s learning online; promoting recommended product purchases; and launching new products using customized microsites. Attendees will learn how to simplify complex applications and concepts through effective design exploration and rich internet technologies.
About Gartner's Web Innovation Summit
The web has become the primary user interface for both infrastructure and applications. Focused on the next generation of web technologies, methodologies, vendors and culture, the 2 1/2 day Gartner Web Innovation Summit will address Web 2.0, workplace technologies and their business implications. You will also learn about social networking, blogs, wikis, virtual worlds and communities and their place in the enterprise.
"As part of our brand-building campaign, we knew that we needed to make tactical improvements to the LeapFrog Web site and TandemSeven's impressive track record made it a well-qualified partner for our strategic e-commerce initiative. As a result of the design changes by TandemSeven, LeapFrog looks forward to offering customers an improved experience, thereby increasing customer loyalty and online sales."
Jeff Grant, SVP, Marketing & Web
LEAPFROG ENTERPRISES, INC.
Read the case study