TandemSeven

As a proud Gold sponsor, TandemSeven will present a case study with Girl Scouts of the USA at Forrester's Content & Collaboration Forum.

October 7-8, 2010
The Gaylord National Resort & Convention Center
National Harbor, Maryland

TandemSeven and Girl Scouts presented an engaging case study on Day 1 of the event. Attendees learned how Girl Scouts of the USA achieved a six-month target voluntary adoption rate of their Sharepoint extranet portal in six weeks.

Girl Scouts Portal Case Study: Achieving a six-month target voluntary adoption rate in six weeks
Thursday, October 7
2:45 p.m.

About the case study session
Beset by poor usability, meager functionality and low user affinity, Girl Scouts needed to replace its existing system with a new Sharepoint extranet portal that its 10,000 council members would adopt quickly. Presenters will reveal how a user-centered design approach helped ensure adoption. Topics include:

• The power of user research
• Importance of personalization and customization 
• How to design a highly usable and intuitive user interface 
• The role of visual design.

Attendees will learn about business benefits achieved, including how the highly-usable portal is being used to streamline communications, manage and share information, and foster culture and community via collaboration tools.

About the presenters

Jamie S. Joyce
As Girl Scouts of the USA’s Vice President of Interactive Marketing, Jamie leads a team responsible for managing all existing GSUSA Web properties and Web marketing efforts. He also provides thought leadership and consulting in the areas of Web design, Web development, search engine optimization (SEO), social media, search engine marketing (SEM), Web engagement strategy development, e-commerce, and online branding. Jamie has been with GSUSA since 2005, and his previous ten years of experience were spent in youth and sports marketing, PR, and copywriting in the consumer manufacturing and retail sectors. When he is not behind a keyboard, Jamie likes to get outdoors to surf, sail, snowboard, and ride his mountain bike.

Dave Cowing, Managing Director
TandemSeven

With more than 20 years of experience delivering interactive design and technology solutions across multiple industries, Dave is responsible for growing and managing TandemSeven’s East Region. An experienced manager, leader and strategist, he provides innovative thought leadership to clients, employees and partners. Throughout his career, Dave has advised many global organizations, including Aflac, AT&T, Bank of New York, Bankrate, BMG (now Sony BMG Music Entertainment), Citigroup, Gartner, Girl Scouts of the USA, Morgan Stanley, PSEG, NEC, Standard & Poor’s, Teach for America, Wall Street Systems and Wells Fargo.

About the forum
Harnessing these trends to drive real business outcomes — like revenue growth, reduced operating expense, and improved return on assets — requires IT to assume a new leadership position. On top of building engaging Web experiences to drive revenue and reduce service costs, content & collaboration professionals must optimize portal, search, collaboration, and eDiscovery strategies that enhance employee productivity while mitigating risks. Content & collaboration professionals require a new set of skills to address the culture, process, and technology changes amid this groundswell of business technology expectations.

To capitalize on these changes, Content & Collaboration professionals will learn to:

• Engage customers across emerging channels. Learn how empowered employees can better serve customers using social, cloud, mobile, and video technologies.
• Innovate by harnessing the power of collaboration. See how leading organizations are using organizational models, tool sets, and new skills to accelerate innovation with collaboration platforms and tools like social networks.
• Accelerate your strategy while balancing risk and return. Learn to optimize processes and tools like enterprise content management, eDiscovery, search, and intranet portals to mitigate risks and maximize information discovery, use, and re-use.

Learn more and register for this event.