TandemSeven

TandemSeven is a proud Platinum sponsor and presenter at Forrester's Application Development & Delivery Forum.

September 22-23
Sheraton Boston
39 Dalton Street
Boston, MA
Register

Join us at the Forum for a Keynote presentation:

Friday, September 23
11:45 a.m.
Grand Ballroom

Persona Modeler: Leveraging Personas to Create Best-in-Class Customer Experiences

It's no surprise highly usable software applications have a direct correlation to customer satisfaction and increased revenue. As organizations continue to focus on end users and customers, the importance of user experience (UX) is expanding throughout the enterprise. Today's IT teams are expected to deliver websites and software applications that delight users while meeting aggressive development timelines. In this session, the presenters will share:

• How you can leverage personas to create optimized user experiences
• Customer case studies
• A product demo of Persona Modeler, TandemSeven's new SaaS product with accompanying iPad app

About the Forum
Is your business growing again? Is this putting your application delivery teams in the hot seat? Are you on the hook to deliver more customer engagement, business value, innovation, and growth — more quickly? Join the club! To respond, you must take your delivery capability to the next level, so that you can deliver the desirable web or mobile experiences that your customers and employees demand while empowering the business to sustain ongoing innovation in customer service, channel strategy, and business processes. You must do this in close partnership with the business, with multidisciplinary teams and top talent using the latest Agile and Lean practices and technology to speed delivery and enable greater flexibility. And you must do all this while fully exploiting global delivery and sourcing to maximize your delivery effectiveness and control costs.

This year’s Application Development & Delivery Forum will focus on:

1. Transforming your delivery skills, organization, and practices to meet today’s challenges and adopt this growth posture
2. Delivering breakthrough customer experiences and deeper engagement via mobile, web, social, store/branch, and other touchpoints
3. Updating your technology to enable faster delivery and continuous business innovation.

Learn more about the forum at www.forrester.com.