TandemSeven

TandemSeven is a proud sponsor of Forrester's Customer Experience Forum.

June 26-27, 2012
Marriott Marquis
New York, NY
Register

Visit TandemSeven at Booth 400 for one-on-one discussions with our experts, complimentary white papers, case studies and demos of our new product, Persona Modeler.

Forrester's Customer Experience Forum 2012
Outside In: The Power Of Putting Customers At The Center Of Your Business

Based on the case studies and analysis in Forrester's upcoming book, this Event will detail specific ways to transform your company so that you can reap the full business benefits of the customer experience revolution. We'll confront a new imperative: creating and nurturing a system of interdependent, self-reinforcing practices that align internal employees and external partners around customers. This is not just the same old "focus on the customer" message. It requires a new way to manage companies, looking deep into every process and incentive to see whether it supports the overall goal: to deliver a great customer experience.

For decades, companies have been paying lip service to the idea of delighting customers, but at the same time, they've been disappointing them in nearly every channel. That tactic won't cut it anymore. Why not? We've entered a new era that Forrester calls the age of the customer — a time when focus on the customer matters more than any other strategic imperative.

Recent market shifts have forced companies to compete not just on product features but on the quality of customer interactions. But organizations overwhelmingly fail to see the whole picture – how the back office, trusted business partners, incentive programs, and entrenched business processes undermine the desire to improve that customer experience.

At this Event, we'll confront a new imperative: creating and nurturing a system of interdependent, self-reinforcing practices that align internal employees and external partners — and the processes, policies, and technology that enable them to do their jobs — around customers. This is not just the same old "focus on the customer" message. It requires a new way to manage companies, looking deep into every process and incentive to see whether it supports the overall goal: to deliver a great customer experience.

Key Questions This Forum Will Answer

• Why is customer experience the greatest untapped source of cost savings and increased revenue today?
• What is the key to understanding and taking control of your customer experience ecosystem?
• What are the six essential customer experience disciplines?
• Which companies have adopted best-in-class customer experience practices?
• How do customer experience strategies drive differentiating activities and processes at top companies?
• Which organizations appoint a chief customer officer to lead their customer experience efforts?
• What is the future of customer experience?
• How can you design an enterprisewide customer experience?
• How can you measure the results of your customer experience efforts?

Who Should Attend?

• Chief Customer Officers and other executives in charge of enterprisewide customer experience.
• Customer Experience Professionals who work on digital channels like websites and mobile apps.
• Senior-level executives who are responsible for setting organizational strategy.
• Business executives who set objectives for driving consumer sales and profitability.
• Executives who lead eCommerce and user experience initiatives.
• Marketing and strategy executives charged with understanding the needs of their customers.

Why Attend?

• C-level keynotes from Fortune 1000 executives.
• Role-based and industry track sessions, such as Web channel design and strategy, direct marketing, interactive marketing, retail, travel, consumer products, media, consumer electronics, and healthcare.
• One-On-One Meetings with more than 30 Forrester analysts.
• Peer networking with more than 900 attending executives and professionals.