TandemSEVEN

About this Webinar
Don’t get caught interpreting the success of your rich internet application implementation with measurements that don’t capture true ROI. During this session, learn the importance of understanding profit implications and effective measurement before investing in RIAs. Through the lens of two case studies, Mr. Brody will provide practical advice and share how Orbitz achieved real business value with RIAs. Additionally, he will uncover common pitfalls and what not to do when considering rich information architectures. 

About the Presenters

Seth Brody, VP and General Manager of Hotels and Dynamic Packaging
Orbitz Worldwide

Seth Brody is the vice president and general manager of hospitality services & site architecture for Orbitz Worldwide in Chicago, IL, USA. In that role, Seth manages the sale of hotel bookings and dynamic packaging (flight + hotel), revenue management, destination services (including event and attractions ticketing and the sale of other travel services) and telesales. In this role, Seth leads one the of fastest growth businesses in the online travel industry with hotel and dynamic packaging revenues exceeding $1.5BN, surpassing growth of 80% year-over-year for Orbitz Worldwide in 2006. Additionally at Orbitz Worldwide, Seth leads the design and information architecture teams responsible for product development across all of Orbitz Worldwide brands, including Orbitz and CheapTickets in the Americas, ebookers in Europe and HotelClub and RatestoGo, based in Sydney, Australia, with operations globally. Prior to Orbitz Worldwide, Seth was a director of marketing for priceline.com in Norwalk, CT, reporting into the company’s Chief Marketing Officer. At priceline.com, Seth helped increase booking revenues and was responsible for the online experience of the site’s 15 million users. His duties included product development, site performance analysis and also international online marketing for the company’s operations in the United Kingdom. Prior to Priceline, Seth was a product manager for Cendant Interactive Services, Inc., also in Stamford, CT, working on the Netmarket.com brand. Seth also has worked as an independent marketing consultant working with multiple high-profile e-commerce sites. Seth received his MBA from the Harvard Business School and a bachelor’s in American Studies/History from Yale University. He resides with his wife and child in Chicago, IL. 

Nick Iozzo, Principal User Experience Architect
TandemSeven

With over a decade of user-centered design experience, Nick leverages a broad and deep understanding of usability and cognitive design. He has a special interest in “object-oriented specifications”—a technique he helped develop to document complex and rich internet applications. As a strategic Internet consultant, Nick has been involved with design and usability testing of over seventy portals, web sites and business applications. He is expert in designing both business-to-business and business-to-consumer eCommerce applications that result in significant business process improvement for clients.

Nick’s industry expertise spans eCommerce, financial services, healthcare, manufacturing, publishing and retail. His career accomplishments include designing the first eCommerce sites for Hallmark and Victoria’s Secret. More recently, Nick designed a platform for Orbitz Worldwide. The rich internet application supports any Western language or currency while adhering to European and U.S. accessibility standards.