TandemSEVEN

TandemSeven Publishes Whitepaper on use of Personas for Business Applications

Boston, MA., October 24, 2005 - TandemSeven, a boutique consulting firm that specializes in the usability and design of complex applications, recently published a whitepaper that discusses the importance of personas and user-centered design in the development of business applications.

The whitepaper, entitled ‘How Personas Drive the Design of Successful Business Applications,’ is intended for both marketing and IT managers and explains what personas are, how they are developed and why they can be an important tool for ensuring the success of major application redesign and development efforts. The paper is co-authored by two of TandemSeven’s experts, industry veterans Dr. Karl Steiner, Principal User Experience Architect and Design Director David Clark. The paper also discusses personas in context of a user-centered design approach and how that can benefit major application initiatives. Examples of personas are presented and several case studies are included to help the reader visualize and understand how personas can be created and applied to their projects.

TandemSeven will be presenting the whitepaper at a number of upcoming industry forums and events, and will be hosting a webinar on Thursday, November 10 to discuss this topic in more detail. See www.tandemseven.com for more information on the event.