TandemSeven

Watch TandemSeven's keynote presenation as seen at the Forrester Application Development & Delivery Forum.
 

Persona Modeler: Leveraging Personas to Create Best-in-Class Customer Experiences

About the Keynote Session
It's no surprise highly usable software applications have a direct correlation to customer satisfaction and increased revenue. As organizations continue to focus on end users and customers, the importance of user experience (UX) is expanding throughout the enterprise. Today's IT teams are expected to deliver websites and software applications that delight users while meeting aggressive development timelines. In this session, the presenters share:

• How you can leverage personas to create optimized user experiences
• Customer case studies
• A product demo of Persona Modeler, TandemSeven's new SaaS product with accompanying iPad app

About the Presenters
David Clark, Vice President & Founder, TandemSeven
With extensive interface design and design management experience, David co-founded TandemSeven and is responsible for shaping the company’s design capability. Additionally, he is the driving force behind TandemSeven’s mission to ensure the company provides its clients with outstanding user experiences, starting with a user-centered foundation and extending all the way through to a seamless brand experience across all points of interaction. His strong focus on delivering high quality, intuitive user experiences has enabled the company to build an impressive client list. 

David’s industry expertise spans distribution, financial services, insurance, media, pharmaceutical, retail and software companies. He has led major design projects for global business portals and Web-based applications with numerous clients, including 1-800-FLOWERS.com, Bloomberg L.P., Citigroup and Hasbro. As associate professor, David taught information design at the Rhode Island School of Design where he earned a BFA in Industrial Design. He also earned a BA in Government from Dartmouth College.
 

Karl Steiner, PhD, Design Director, TandemSeven
Dr. Karl Steiner is an expert in user experience (UX) design, with experience in user research, usability, UX strategy, and UX design methodology. He has over 15 years of experience in the design of interactive systems and has worked with companies across a variety of industries, including financial services, telecommunications, retail, media and entertainment, healthcare, and technology.

Before joining TandemSeven as Design Director for UX Products, Karl directed user research activities for an entertainment software firm (THQ), and had previously led user experience activities for several consulting organizations. Karl was a Vice President of User Experience at Rare Medium where he was responsible for overseeing the user research activities for the central region and managing user experience strategy for key clients. Prior to joining Rare Medium, Karl was a Partner with Ariel Performance Centered Systems, Inc.

Karl has also been an active researcher, withinterests including: UX methodology, personas, narrative design techniques, and gamification of business applications. He has published papers and book chapters, presented work and served on technical committees for the ACM, IEEE, IGDA, and other organizations. He was also on the faculty at the University of North Texas, and is a frequent guest lecturer at several universities.