TandemSeven and Forrester Principal Analyst Ellen Carney discuss the emerging trends in digital business transformation for financial services firms in 2017. The growing digital investment divide, How more nimble digital platforms can support new forms of partnerships and ecosystems, Adoption of predictive analytics and behavioral finance, New techniques industry leaders are adopting to achieve transformation
The focus of the panel discussion is how these firms have been able to make the business case for digital initiatives within their organizations. We share best practices around planning as well as emerging tools and techniques.
To strategically transform your business into a digital leader, digital experience and technology teams need to work in perfect harmony. But in a complex organization with high customer urgency, how do you get things done? In this webinar with Forrester Principal Analyst Ted Schadler, you’ll learn:
How to shape your technology strategy using customer journey mapping.
How to build the business case for different interaction priorities.
The best way to achieve quick wins while building for the future.
With an increasing number of companies prioritizing the improvement of their customer experience, CX professionals have quickly turned to customer journey mapping as a means to deepen customer understanding, break down siloed behaviors, and inject customer thinking into the design process. However, these objectives remain elusive for many companies, overlooking the key success factors to drive effective journey mapping at their organization.
While CX and UX often share similar goals, they utilize very different approaches. Are you taking full advantage of their complementary strengths?
In this free webinar, Forrester analyst Leah Buley reviews findings from her latest research and shares new insights on the current state of CX/UX organizational structures, how to optimally allocate responsibilities and identify opportunities for collaboration and approaches to build a UX/CX operating model that leverages the best of both disciplines.
UX teams come in all shapes and sizes, but some are more effective than others. Forrester research has identified certain practices and activities that characterize a modern, best-practice user experience organization and set it apart from its less-progressive, usability-focused peers. In this webinar Leah Buley, Principal Analyst, Forrester Research, Inc. explores the processes, scope, and staffing models that make up a modern UX organization—and offers a closer look at the tools that modern UX organizations adopt.
Learn how U.S. Bank is using a single portal installation to serve multiple business lines. The presenters will reveal how a UX Needs Matrix, created using TandemSeven's UX360 platform, is helping the company understand how user needs align across business lines, identify user adoption thresholds, prioritize projects using personas, and lower cost through leveraged investments.
Learn the process and technologies Northern Trust used to build their wealth management passport while focusing entirely on the needs of the customer. Guest presenters Bill Doyle, Principal Analyst at Forrester Research, Inc. and Robert Mihalkanin, VP at Northern Trust discuss the challenges companies face when trying to respond to the ever-growing need to obsess over the customer.