Learn the process and technologies Northern Trust used to build their wealth management passport while focusing entirely on the needs of the customer. Guest presenters Bill Doyle, Principal Analyst at Forrester Research, Inc. and Robert Mihalkanin, VP at Northern Trust discuss the challenges companies face when trying to respond to the ever-growing need to obsess over the customer.
Learn how Thomson CompuMark leveraged global user research to create an environment that provides a consistent user experience and delivers real productivity gains for their clients. The presenters demonstrate how user research results were instrumental in prioritizing requirements. They also share how the new environment is improving user efficiency while enabling a seamless brand experience.
Don’t get caught interpreting the success of your rich internet application implementation with measurements that don’t capture true ROI. During this session, learn the importance of understanding profit implications and effective measurement before investing in Rich Information Architectures (RIAs). Through the lens of two case studies, Seth Brody will provide practical advice and share how Orbitz achieved real business value with RIAs. Additionally, he will uncover common pitfalls and what not to do when considering rich information architectures.
Learn how LeapFrog Enterprises increased sales via a Web ecosystem that connects next-generation educational gaming products with an interactive online hub. The presenters share how LeapFrog realized its strategic vision of the “Learning Path”: allowing parents to “see” their children’s learning online; promoting recommended product purchases; and launching new products using customized microsites.
Beset by poor usability, meager functionality and low user affinity, Girl Scouts needed to replace its existing system with a new Sharepoint extranet portal that its 10,000 council members would adopt quickly. Presenters will reveal how a user-centered design approach helped ensure adoption. Learn about business benefits achieved, including how the highly-usable portal is being used to streamline communications, manage and share information, and foster culture and community via collaboration tools.
Dan Meder and Joni Rolenaitis from Experian Business Information Services will reveal how and why a user-centered design process was instrumental in not only moving this large implementation forward, but creating a user experience that provides competitive advantage. Learn about the business objectives and ultimate outcomes as well as an indepth look at the making of BusinessIQ, Experian Business Information Services' B2B credit management portal platform.
Presenters share how Brown Brothers Harriman created a single, flexible, easy-to-navigate framework that consolidates separate products using Rich Internet Application (RIA) capabilities. Learn how BBH transformed a disparate suite of applications of various styles and platforms to a single state-of-the-art client portal that customizes and streamlines clients interaction with data.