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Product Launch and Micro Sites
Many of the world’s leading companies are utilizing innovative, highly interactive Web applications to launch new products. These product micro sites are proving to be valuable marketing assets throughout the entire product launch, and early adopters of product launch micro sites are reaping significant benefits and market exposure. For example, ABC News recently featured the new product launch sites that TandemSeven created for LeapFrog Enterprise’s innovative educational toy product line. View the video.
TandemSeven helps organizations envision, design and create highly interactive product launch sites by combining design and rich internet application (RIA) capabilities. These micro sites help your customers connect and immerse themselves with the product as well as your company’s brand.
Our comprehensive understanding of the online product launch life cycle makes us uniquely qualified to create sites that accurately target and accommodate potential investors, media and customers. Phases include:
- Investor/early adopter phase: The micro site is created to generate excitement and fulfill a direct marketing need, including showcasing new products to investors or a unique market.
- Pre-launch phase: The micro site is expanded to describe the product in detail, including product features, tutorials and special offers to potential customers.
- Product launch: The micro site becomes a fully matured site, containing extensive product details, product interaction and e-commerce capabilities.
- Post-launch phase: The content of the micro site is embedded within the organization’s corporate site.
Contact us to learn how we can help connect your next-generation products with an online experience that creates competitive advantage.
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