TandemSeven

To succeed in today’s economic climate, you need to do more than display a strong brand on the Web. You need an effective digital strategy that focuses on highly-engaging customer experiences.

TandemSeven helps organizations envision, design and create highly interactive consumer sites by combining design and rich internet application (RIA) capabilities. This approach helps your customers connect and immerse themselves with your products as well as your company’s brand. Here are a few examples:

• LeapFrog Enterprises - Redesigned leapfrog.com, helping improve customer online shopping experience
• LeapFrog School - Designed an award-winning microsite and Flash demo to launch LeapFrog's new Tag product to teachers
• Pfizer - Improved workflow and usability of part of Pfizer's public Web site

Product Launch Microsites
Many of the world’s leading companies are utilizing innovative, highly interactive Web applications to launch new products. These product microsites are proving to be valuable marketing assets throughout the entire product launch, and early adopters of product launch microsites are reaping significant benefits and market exposure. For example, ABC News recently featured the new product launch sites that TandemSeven created for LeapFrog Enterprise’s innovative educational toy product line. View the video.

Our comprehensive understanding of the online product launch life cycle makes us uniquely qualified to create sites that accurately target and accommodate potential investors, media and customers. Phases include:

• Investor/early adopter phase: The microsite is created to generate excitement and fulfill a direct marketing need, including showcasing new products to investors or a unique market.
• Pre-launch phase: The microsite is expanded to describe the product in detail, including product features, tutorials and special offers to potential customers.
• Product launch: The microsite becomes a fully matured site, containing extensive product details, product interaction and e-commerce capabilities.
• Post-launch phase: The content of the microsite is embedded within the organization’s corporate site.

Contact us to learn how we can help you create a highly effective customer experience on the Web.