TandemSeven

 “TandemSeven helped us create an amazing iPhone app for our members. Their research and design helped us to develop an intuitive mobile application that makes it simple and fun for our members to stay connected to Equinox wherever they go." -Jeffrey Grayson, CIO, EQUINOX FITNESS

The iPhone platform provides organizations with a sophisticated display and rich interaction capabilities that allow for more advanced mobile functionality than other smartphones. Forward-thinking companies are leveraging the iPhone to provide a visual, mobile extension of their brand.

TandemSeven can help your organization with rapid design exploration; agile, quick cycle interactive prototyping; and full lifecycle development—from vision to implementation. The results are high-quality, fast-cycle implementations of iPhone applications. Learn more about our services below.

• iPhone Application Strategy Definition
  For businesses that are interested in strategic opportunities of the iPhone, but are not certain how to proceed, TandemSeven can implement its Moment-in-the-Hand Workshop to identify and explore high-value mobile opportunities.
  
  During this collaborative facilitated workshop, TandemSeven's team works with you to discover what aspects of your business have a natural fit for the iPhone platform. The guiding objective is to define mobile usage scenarios – “moments in your user’s hand” – that bring value to your users and drive transactions for your company. We then embark on a rapid design exploration and prototyping exercise to bring the concepts to life. Immediate feedback on the concept and execution is gained through contextual assessment with your end users.
  
  At the end of the workshop you will have valuable information and user input to help evaluate an iPhone application investment, including:
  • A list of exciting potential iPhone apps for your business
  • A user tested prototype demonstrating core features of one iPhone app
  • A product definition statement that can be used to guide the development of the iPhone application
  • An estimate of what it will cost to build the app
  • A compelling presentation to help you make the case for an iPhone app investment. 
• iPhone Application Design
  Designing iPhone applications requires specialists that not only understand the unique user interface paradigm of the iPhone, but also understand how to create an exceptional mobile extension of your business. TandemSeven’s user experience architects follow Apple’s recommended design process and work with you to create an application definition statement that shapes the final product. The behavioral research we conduct identifies key mobile usage scenarios that resonate with your end users.
  
  Our approach to information architecture and interaction design is grounded in the iPhone Human Interface Guidelines. Designing for the iPhone requires a focus on reducing complexity and creating a streamlined, linear navigation scheme that is fundamentally different than interaction design for a Web site.
  
  A successful iPhone application also needs to strongly represent your brand. TandemSeven’s talented visual designers will extend the look and feel of your corporate branding to your iPhone application, resulting in a final product with a strong, custom brand identity that distinguishes it from other “out-of-the-box” applications.
• iPhone Application Development and Implementation
  TandemSeven provides companies with the expertise necessary to fully develop rich, highly customized applications for mobile devices. We build, test and deliver iPhone applications and mobile-optimized Web applications. We perform system integration to enable mobile applications to connect and surface a business’ Web services, Web content, transactional systems and other back-office applications for maximum feature richness, flexibility and extensibility.
  
  Our development teams are expert in developing custom controls for the iPhone that gracefully extend the capabilities of an application while maintaining a crisp, usable user interface that stays focused on manageability and performance.
  
  Our designers work in lock-step with our development teams to ensure the final product is as faithful as possible to the original design. In fact, we use rigorous testing methodologies to ensure that the application performs as specified, and more importantly that it satisfies the users and delivers the value that the business expects.
• iPhone Application Assessment and Benchmarking
  TandemSeven provides design assessments of existing iPhone applications. Our focus determines if:
  • The design of an application meets Apple’s iPhone Human Interface Guidelines
  • The information architecture adheres to the iPhone user interface paradigm
  • There are any serious usability problems. Our user experience architects perform expert reviews and usability testing to identify major issues. We provide a detailed description of the issues and redesign recommendations for correcting them.

If your organization is exploring how the iPhone can positively impact your business, contact us.