TandemSEVEN :: Business Case & Roadmap Development

Business Case & Roadmap Development

Leading organizations are exploiting new business application and portal capabilities to significantly improve the ability to deliver timely, high-quality content across multiple channels. With a focus on improving the overall user experience (with enhanced performance and Web 2.0 features) companies are increasing value for users by personalizing the experience.

TandemSeven’s specialized expertise in usability and interaction design makes us uniquely qualified to create a credible business case and roadmap for complex business application and portal initiatives. We capture and analyze business requirements by identifying, researching, analyzing and describing target users. Our end-user focus ensures increased usage and improved customer satisfaction.

We leverage our proven user-centered design methodology to:

Gather user perception of existing functionality and content
Conduct user research consisting of contextual inquiries
Derive business requirements from user research, business stakeholder interviews and existing products and services
Develop, prioritize and group key user roles and personas
Align user groups and products and services with prioritized business requirements
Develop detailed business requirements and create a functional requirements matrix.

The information is used to create an effective roadmap that provides business guidance for moving forward in stages, and helps prepare for future detailed design and build phases.

Learn how TandemSeven can help your organization develop a user-centered business case and roadmap for your next business application or portal initiative. Contact us today.