TandemSEVEN

TandemSeven uses a highly iterative, agile design ideation process that brings together market research and user research to guide the direction of revolutionary offerings. Through informal and formal concept testing, we uncover what is possible, what will resonate with users, and how the end product will meet business objectives.

We use two main design tracks to be effective. The cognitive design track, led by a User Experience Architect, concentrates on the business and product requirements, user research, information architecture, navigation and data visualization. The visual track, led by a Creative Director, concentrates on the look and feel, branding, interactivity and motion, design layout and emotional expression Both tracks are structured to rapidly iterate on the design, addressing market and user feedback throughout the process. Feedback on the iterations is used to arrive at the best design to meet both user needs and business objectives.