By Timothy S. Garrand, PhD

The audience for this series of papers includes anyone responsible for the creation or management of content rich Web sites, intranets, portals or other interactive media projects. Readers with limited background creating interactive content as well as more experienced content creators will benefit from this information. Additionally, these papers cater to content creators and managers who have experience in linear media (print, video, etc.), but are now faced with creating interactive content for a Web site, intranet or portal.

This is Part 2 of the series and focuses on:
• How to research and analyze business context, content types, and user characteristics to define
a project’s goals and content needs
• An overview of common goals for interactive media projects and content best practices to achieve
the desired goals

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