Use Customer Journeys to Guide Your Digital Insurance Transformation

By Oliwia Berdak, Joana van den Brink-Quintanilha, and other guest analysts

Digitizing the customer life cycle from end to end is top priority for digital insurance teams. They want to cut costs and offer convenience by enabling all customers need be met online. But the push to a completely digital sales and service can create gaps in the customer journeys through misinterpreted needs and behaviors.
Explore how to use customer journeys to guide the design, development, and delivery of your digital insurance strategy with this complimentary report from Forrester.