The Top Five Challenges For Mapping B2B Customer Journeys

By Tony Costa and TJ Keitt with David Truog

Customer journey mapping is a great yet complex tool for B2B professionals to improve customer experiences. From balancing multiple stakeholders across a journey to intricate business practices, it is difficult for CX leaders to execute effective journey mapping efforts.

This complimentary report from Forrester explores the top five challenges B2B CX professionals are facing with their customer journey mapping initiatives and how to solve for them.