About Caitlin MacBrien

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So far Caitlin MacBrien has created 4 blog entries.

Genpact Acquires Digital Customer Experience Consulting Firm TandemSeven

September 7, 2017 Genpact Acquires Digital Customer Experience Consulting Firm TandemSeven Boosts design thinking capabilities to reimagine end-to-end customer journeys NEW YORK, NY - Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation for clients, today announced that it has acquired TandemSeven, a Boston-headquartered [...]

The Top Five Challenges For Mapping B2B Customer Journeys

By Tony Costa and TJ Keitt with David Truog Customer journey mapping is a great yet complex tool for B2B professionals to improve customer experiences. From balancing multiple stakeholders across a journey to intricate business practices, it is difficult for CX leaders to execute effective journey mapping efforts. This complimentary report from Forrester explores the [...]

Design Thinking Can Revolutionize Your Customer Experience Strategies

By Gene Phifer Design Thinking is not a new concept but in recent years has seen a steadily increasing adoption rate among major IT and software providers. As digital business opportunities grow, IT departments have an critical role in working within the organization, and the use of Design Thinking is an even more important success [...]

Eleanor’s Refinance Journey

Click here to see a larger view Eleanor's Journey The journey shows Eleanor, midway through a long stretch of mortgage payments, suddenly receiving an inheritance windfall which sets up her on a journey of researching and refinancing with a new mortgage company. Along with the "Do, Think, Feel" characteristics of [...]