By mapping the patient journey, qualitative and quantitative data can be organized, blended and analyzed using a unified system that is designed to contextualize relationships across a chronology. And more importantly, the “human scale”—the range of individual experiences that is critical to healthcare—is preserved at high fidelity. In this blog post, I’ll use a [...]
About Ezra SchwartzEzra has over sixteen years of experience with complex B2B and B2C digital-transformation projects, providing Experience leadership to clients ranging from Fortune 100 to successful startups.
by Ezra Schwartz Customer journey mapping techniques are all the rage these days and separating hype from substance can be difficult. This is especially relevant when you want to establish a program of lasting impact, which naturally requires the cooperation of multiple stakeholders across the organization. Over time, a successful customer relationship leads to the [...]
I’m excited to announce the release of my new book, Prototyping Essentials with Axure, now available on Amazon.com. Co-written with Ezra Schwartz, this book and ebook is a comprehensive strategy and planning guide for the production of world-class UX artifacts such as annotated wireframes, immersive prototypes, and detailed documentation. Designing the user experience has never [...]