About Ken McDowell

Ken has over 20 years of experience performing user research, developing interface requirements and defining Experience Strategy for complex enterprise applications across the financial services, high-tech, retail and healthcare industries.

Using Design Concepting for Developing Customer Experience Innovations

Consider that for nearly every business today, "Digital" is not just an important communication channel from the organization to customers, but rather something that is at the heart of every dimension of the organization. That means that there are quite a few user journeys (both customer and employee) that are being constantly revised as the [...]