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How Orbitz Improved Customer Experience and Increased Profits

Don’t get caught interpreting the success of your rich internet application implementation with measurements that don’t capture true ROI. During this session, learn the importance of understanding profit implications and effective measurement before investing in Rich Information Architectures (RIAs). Through the lens of two case studies, Seth Brody will provide practical advice and share how Orbitz achieved real business value with RIAs. Additionally, he will uncover common pitfalls and what not to do when considering rich information architectures.

Propelling Brand Differentiation with Unique Online Experiences

Learn how LeapFrog Enterprises increased sales via a Web ecosystem that connects next-generation educational gaming products with an interactive online hub. The presenters share how LeapFrog realized its strategic vision of the “Learning Path”: allowing parents to “see” their children’s learning online; promoting recommended product purchases; and launching new products using customized microsites.

Achieving a Six-Month Target Voluntary Adoption Rate in Six Weeks

Beset by poor usability, meager functionality and low user affinity, Girl Scouts needed to replace its existing system with a new Sharepoint extranet portal that its 10,000 council members would adopt quickly. Presenters will reveal how a user-centered design approach helped ensure adoption. Learn about business benefits achieved, including how the highly-usable portal is being used to streamline communications, manage and share information, and foster culture and community via collaboration tools.

Achieving Breakthroughs in B2B User Experience

Dan Meder and Joni Rolenaitis from Experian Business Information Services will reveal how and why a user-centered design process was instrumental in not only moving this large implementation forward, but creating a user experience that provides competitive advantage. Learn about the business objectives and ultimate outcomes as well as an indepth look at the making of BusinessIQ, Experian Business Information Services' B2B credit management portal platform.

Client Portal – Creating a World-Class User Experience

Presenters share how Brown Brothers Harriman created a single, flexible, easy-to-navigate framework that consolidates separate products using Rich Internet Application (RIA) capabilities. Learn how BBH transformed a disparate suite of applications of various styles and platforms to a single state-of-the-art client portal that customizes and streamlines clients interaction with data.