Design Thinking & Ideation 2017-06-17T18:25:41+00:00
Design Thinking & Ideation

Launch with Innovation and Visualize Your Customer Experience

Design Thinking & Ideation

Launch with Innovation and Visualize Your Customer Experience

Validate the Business Case and Accelerate Your Time to Market

Think.

We facilitate your stakeholders and teams through ideation workshops with a design and user lens. Together we identify, prioritize and iterate on themes and ideas, whether for a new product, capability or experience.

Create.

From day one we start visualizing the emerging themes and ideas using a variety of tools and techniques. Using concept storyboards and designs we help to depict the direction the themes can take. This part of the process could be one day or several weeks depending on how deep you want to get.

Validate.

We believe in getting user validation early and often throughout the process. This could take different forms such as guerilla usability testing, A/B testing, or formal user studies. Generally speaking, validation of a concept is critical so any opportunity to review and validate designs with potential users would be important.

Iterate.

Developing a great design takes iteration and by using team input and user validation, iteration becomes a very natural part of the process. The customer experience is refined to help to achieve the best direction forward. How much you iterate may depend on your budget, timing, project complexity, risk, etc.  An ounce of prevention is worth a pound of cure before moving forward with projects of any size.

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Why Use Design Thinking

Infuse user-centered thinking for competitive advantage

Visualize and define the solution

Align and bring multi-disciplinary teams together

Jump start and get immediate velocity

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Why Use Design Thinking

Infuse out of the box, user-centered thinking to your product or platform initiative to get a competitive edge

Visualize and define the solution

Align and bring multi-disciplinary teams together

Jump start and get immediate velocity

“Design Thinking has always been in our DNA and we are experts at helping our clients incorporate it into theirs.”

Andrew Foley – Experience Strategy Director, TandemSeven

“Design Thinking has always been in our DNA and we are experts at helping our clients incorporate it into theirs.”

Andrew Foley –  Experience Strategy Director, TandemSeven

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Additional Experience Design & Innovation Offerings

Product Design and Implementation

We bring best practices and out of the box thinking as well as our proven methodology to help you design and develop new digital products and experiences.

Design Systems & Frameworks

Enable your organization to evolve your customer and user experience – while gaining speed to market. This entails design and style elements, design patterns, guidelines that speak to rationale behind it and governance to implement and manage the care and feeding of it.