This blog post highlights the topic of content strategy and is an excerpt from my white paper, Creating Effective User-Focused Content for Web Sites, Portals and Intranets (Part 1 of 4).
Content is planned for a project based on business goals and user needs. Planning includes tasks such as defining needed content, content tone, content team, media formats, user-generated content and branding.
Although there is not full industry agreement about the meaning of the term “content strategy”, much of this stage does involve strategizing the approach to content for the project. Refining content requirements, building use cases, writing user profiles, performing content inventories (audits), content migration plans and creating gap analyses are common activities at this stage. Content strategists work closely with information/user experience architects and business analysts at this stage of the process, who may create or at least collaborate on some of the deliverables, such as use cases and requirements. Content strategists should have a broad understanding of the expressive potential of all types of interactive content and formats, including multimedia and collaborative content.
Want to learn more? Read the white paper Creating Effective User-Focused Content for Web Sites, Portals and Intranets (Part 1 of 4).