Analyst Research 2017-05-30T12:03:59+00:00

Analyst Research

Gain insight and third-party perspectives from leading industry analysts. We offer timely analyst research for download, so check back often.

Enjoy these Forrester Research, Inc. reports compliments of TandemSeven.

The Top Five Challenges For Mapping B2B Customer Journeys

By Tony Costa and TJ Keitt with David Truog

Customer journey mapping is a great yet complex tool for B2B professionals to improve customer experiences. From balancing multiple stakeholders across a journey to intricate business practices, it is difficult for CX leaders to execute effective journey mapping efforts.

This complimentary report from Forrester explores the top five challenges B2B CX professionals are facing with their customer journey mapping initiatives and how to solve for them.

Use Customer Journeys to Guide Your Digital Insurance Transformation

By Oliwia Berdak, Joana van den Brink-Quintanilha, and other guest analysts

Digitizing the customer life cycle from end to end is top priority for digital insurance teams. They want to cut costs and offer convenience by enabling all customers need be met online. But the push to a completely digital sales and service can create gaps in the customer journeys through misinterpreted needs and behaviors.
Explore how to use customer journeys to guide the […]

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Enjoy these Gartner reports compliments of TandemSeven.

Design Thinking Can Revolutionize Your Customer Experience Strategies

By Gene Phifer

Design Thinking is not a new concept but in recent years has seen a steadily increasing adoption rate among major IT and software providers. As digital business opportunities grow, IT departments have an critical role in working within the organization, and the use of Design Thinking is an even more important success factor in customer experience of technology solutions.

This complimentary report from Gartner explores the importance of Design Thinking for in […]

Balance Digital Experience Platform Consistency with Flexibility for Innovation

By Gene Phifer

The need for consistency in conjunction with agility and innovation when developing digital experience platform is paramount. Application leaders are tasked with the balance between the two during their organization’s transformation to digital business models.

This complimentary report from Gartner explores the impact of innovating digital experiences and how to avoid the pitfalls of application development while still balancing key requirements.

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