In the inaugural episode of T7 Talks we explore the rise of a component architecture based approach to user interface (UI) development and its benefits. The development process can be inefficient and complex when trying to create multiple versions [...]
TandemSeven and Forrester Principal Analyst Ellen Carney discuss the emerging trends in digital business transformation for financial services firms in 2017. The growing digital investment divide, How more nimble digital platforms can support new forms of partnerships and ecosystems, Adoption of predictive analytics and behavioral finance, New techniques industry leaders are adopting to achieve transformation
The focus of the panel discussion is how these firms have been able to make the business case for digital initiatives within their organizations. We share best practices around planning as well as emerging tools and techniques.
To strategically transform your business into a digital leader, digital experience and technology teams need to work in perfect harmony. But in a complex organization with high customer urgency, how do you get things done? In this webinar with Forrester Principal Analyst Ted Schadler, you’ll learn:
How to shape your technology strategy using customer journey mapping.
How to build the business case for different interaction priorities.
The best way to achieve quick wins while building for the future.
With an increasing number of companies prioritizing the improvement of their customer experience, CX professionals have quickly turned to customer journey mapping as a means to deepen customer understanding, break down siloed behaviors, and inject customer thinking into the design process. However, these objectives remain elusive for many companies, overlooking the key success factors to drive effective journey mapping at their organization.
While CX and UX often share similar goals, they utilize very different approaches. Are you taking full advantage of their complementary strengths?
In this free webinar, Forrester analyst Leah Buley reviews findings from her latest research and shares new insights on the current state of CX/UX organizational structures, how to optimally allocate responsibilities and identify opportunities for collaboration and approaches to build a UX/CX operating model that leverages the best of both disciplines.