While CX and UX often share similar goals, they utilize very different approaches. Are you taking full advantage of their complementary strengths?
In this free webinar, Forrester analyst Leah Buley reviews findings from her latest research and shares new insights on the current state of CX/UX organizational structures, how to optimally allocate responsibilities and identify opportunities for collaboration and approaches to build a UX/CX operating model that leverages the best of both disciplines.
UX teams come in all shapes and sizes, but some are more effective than others. Forrester research has identified certain practices and activities that characterize a modern, best-practice user experience organization and set it apart from its less-progressive, usability-focused peers. In this webinar Leah Buley, Principal Analyst, Forrester Research, Inc. explores the processes, scope, and staffing models that make up a modern UX organization—and offers a closer look at the tools that modern UX organizations adopt.
Learn how U.S. Bank is using a single portal installation to serve multiple business lines. The presenters will reveal how a UX Needs Matrix, created using TandemSeven's UX360 platform, is helping the company understand how user needs align across business lines, identify user adoption thresholds, prioritize projects using personas, and lower cost through leveraged investments.
Learn the process and technologies Northern Trust used to build their wealth management passport while focusing entirely on the needs of the customer. Guest presenters Bill Doyle, Principal Analyst at Forrester Research, Inc. and Robert Mihalkanin, VP at Northern Trust discuss the challenges companies face when trying to respond to the ever-growing need to obsess over the customer.
Learn how Thomson CompuMark leveraged global user research to create an environment that provides a consistent user experience and delivers real productivity gains for their clients. The presenters demonstrate how user research results were instrumental in prioritizing requirements. They also share how the new environment is improving user efficiency while enabling a seamless brand experience.
Don’t get caught interpreting the success of your rich internet application implementation with measurements that don’t capture true ROI. During this session, learn the importance of understanding profit implications and effective measurement before investing in Rich Information Architectures (RIAs). Through the lens of two case studies, Seth Brody will provide practical advice and share how Orbitz achieved real business value with RIAs. Additionally, he will uncover common pitfalls and what not to do when considering rich information architectures.