Social Networking is becoming an important feature to leverage in providing user experiences that return real business value. Leading online retailers are using social networking sites such as YouTube, Twitter and Facebook to create powerful customer experiences that increase site traffic and business. Additionally, there is a plethora of third party gadgets that have large user bases. Rather than write these applications and gadgets yourself, it is more efficient to use third-party gadgets directly inside your portal. A great example of this is the Google Maps gadget. If your portal wishes to provide location lookup information, the Google Maps gadget is a quick solution.
The Liferay portal platform fully supports the use and configuration of gadgets to provide mash-up capabilities that ultimately benefit your applications’ users.