How Orbitz Improved Customer Experience and Increased Profits

Don’t get caught interpreting the success of your rich internet application implementation with measurements that don’t capture true ROI. During this session, learn the importance of understanding profit implications and effective measurement before investing in RIAs. Through the lens of two case studies, Seth Brody will provide practical advice and share how Orbitz achieved real business value with RIAs. Additionally, he will uncover common pitfalls and what not to do when considering rich information architectures.