Propelling Brand Differentiation with Unique Online Experiences

Learn how LeapFrog Enterprises is increasing sales via a Web ecosystem that connects next-generation educational gaming products with an interactive online hub. The presenters will share how LeapFrog realized its strategic vision of the “Learning Path”: allowing parents to “see” their children’s learning online; promoting recommended product purchases; and launching new products using customized microsites. Attendees will learn how to simplify complex applications and concepts through effective design exploration and rich internet technologies.

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“We knew that we needed to make tactical improvements to the LeapFrog Web site and TandemSeven’s impressive track record made it a well-qualified partner for our strategic e-commerce initiative. As a result of the design changes, LeapFrog looks forward to offering customers an improved experience, thereby increasing customer loyalty and online sales.”

Jeff Grant, Senior VP Marketing & Web
LeapFrog Enterprises