Creating Effective User-Focused Content for Web Sites, Portals or Intranets (Part 3 of 4)

By Timothy S. Garrand, PhD

The audience for this series of papers includes anyone responsible for the creation or management of content rich Web sites, intranets, portals or other interactive media projects. Readers with limited background creating interactive content as well as more experienced content creators will benefit from this information. Additionally, these papers cater to content creators and managers who have experience in linear media (print, video, etc.), but are now faced with creating interactive content for a Web site, intranet or portal.

This is Part 3 of the series and focuses on:

• Describing how to choose the right content type and approach to achieve your goals
• Tapping the full potential of interactive media: getting beyond click-and-read

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