TandemSeven

“For 11 years, Forrester has recommended personas founded in ethnographic research as ideal tools to guide the design of products, channels, and messaging. Recently, however, firms are finding it harder to ensure that their personas stay valid in the face of rapid consumer adoption of new technologies and the groundswell of social behaviors.” Personas Require Regular Updates Forrester Research, Inc., August 15, 2011

“... firms with a well-coordinated approach to using personas often maintain a central repository for all persona assets and insights.” Personas Require Regular Updates Forrester Research, Inc., August 15, 2011

“[Well-crafted personas] allow stakeholders to see things from the perspective of their important customers, helping teams quickly agree about what to prioritize and what to cut.” Executive Q&A: Design Personas in 2011 Forrester Research, Inc., February 22, 2011

“The rapid pace of consumer technology adoption means that firms must revisit the research that underpins personas on a regular basis.”

Executive Q&A: Design Personas in 2011 Forrester Research, Inc., February 22, 2011